How big is the PodCasting Market?

How Big is the Podcasting Market?

Now that Apple’s iTunes has added podcasting support, and it is getting noticed on Wall Street, it is about time someone came out with a market research report, however over-exuberant it might seem. The Diffusion Group emailed a press release this morning and were quick to point out that the “demand for time-shifted digital audio files or “podcasts” is expected to grow from less than 15% of portable digital music player owners in 2004 to 75% by 2010.

TDG’s new report, Podcasting: Fact, Fiction and Opportunity, suggests that between 2004 and 2010, the use of podcasting among US consumers will enjoy a compound annual growth rate (CAGR) of 101%.

As reported by http://gigaom.com/