PodCasting:: Apple Turns UP the volume with Podcast Support in iTunes

Apple's chapter system adds an entire new dimension to podcasts.
For the first time, true podcast ecommerce, is possible. Chapters add the ability to embed links and graphics displayed in sync with the podcast. Now podcasters can discuss a product or website, place a graphic representation for it on the screen and simultaneously provide a hyperlink that, when clicked, would give the podcaster credit for that clickthrough and tie in to existing e-commerce systems. Additionally all new types of podcasts are now possible: Artwork podcasts that actually show the artwork they are discussing, story-based podcasts that use the chapter art as illustrations, and more.