Will the enterprise now create their "Marketecture" using Blogs?

Corporate blogging lives up to the hype
By ADT Staff

Backbone Media, an Internet marketing consulting firm, has released
the results of its 2005 corporate blogging survey
(http://www.backbonemedia.com/blogsurvey/) and a series of case
studies. The blogging survey sought to understand what results
business bloggers have received from their blogs.

The company asked bloggers at hundreds of companies to participate in
an online survey and conducted in-depth interviews with six companies,
including IBM, Microsoft, Maytag and Macromedia. Specifically, the
survey asked respondents what sales, PR, search engine optimization
and product development results bloggers have seen from their blogging
initiatives. Backbone has published the results of its analysis in a
68-page white paper, Web site and blog that describes how a company can
build a successful blog.