PodCasting:: Podcasting goes from indie to mainstream overnight

USA Today reported that:
Mainstream media companies are starting to dominate podcasts - topping in popularity the quirky independents that created the trendy online radio genre. Podcasts from ESPN, CNN, ABC News and the TV show Queer Eye are among the most popular this week on iTunes, Apple's download site.

That's a huge change. Until recently, podcasts were largely pirate-radio-style broadcasts, often produced by one person on a home PC. Now, podcasts are anchored by such staid celebrities as Rush Limbaugh and Ted Koppel.

Podcasting "went from underground to mainstream overnight," says Ted Schadler, digital media analyst at Forrester Research.

Customers signed up for more than a million free podcast subscriptions in just two days when iTunes started featuring them last month.